Singer and rapper behind the hit song's, Saturday Saturday and Proper Patola - Badshah is a unique name in the industry! The man who brings out versatility through his music, talks about his audience, inspirations, collaborations and much more
Where were you born and raised? I was born and raised in Delhi but moved to Chandigarh when I was 17.
So Badshah, where does this name come from? This name has many reasons, partly because I'm a big Shahrukh Khan fan and partly because I live like a Badshah lol.
Tell us how did you get involved in music? Have you always had apassion? I was always passionate about music, and when I say always I mean always. Although never really thought of pursuing music professionally, it just happened. I make music purely for the love of it.
your views on clean lyrics and music videos? Do you think it is important? I might sound cliched here but the culture has changed and is constantly changing. People love what they can relate to. And fortunately or unfortunately the audience that my music caters to is very very diverse. I can make a 'Saturday Saturday', I can make a 'Proper Patola' and I can even make an absolutely traditional song like Veet Baljit's 'Reel'.Not everyone loved Proper Patola, not everyone loved Reel. But they all are loved by a lot of people. The point is everyone has their own perspective, their own way of looking at things. I'm just an artist who observes a lot and then puts his observations into music. People who relate to it love it, people who don't, listen to other artists, simple.
Your fan base is generally the younger audience. Is it easy to target your music towards them? Not at all. Also you can never take your audience for granted. Today's audience is really intelligent and that's what I love about it.It gives me an opportunity to experiment with my work. At the same time today's audience has have so many options but no time.It won't give you a lot of chances. They've got the internet, they'll find what they're looking for and they'll find the best one at it. You have to keep your game real.
Last year you were signed up to the leading music label company SonyMusic. How did you get approached? I was looking for the right label to release Saturday Saturday. I wanted a label that understood my music. That's when I came across Mr. Pawanesh Pajnu from Sony Music. Since then it has been a relationship of mutual understanding and respect for each other's work. We just made it official by me signing to the label last year.
Who's your inspiration within the industry? I'm a great great great fan of the music that I end up making at times. Besides that I love the production by Pharell and Timberlake, I love the way Dr. Dre uses his keys, I love Drake's, J Cole's and Raxtar's style of writing. Steel Banglez inspires me to keep getting better. I love Honey Singh's sense of music. There is so much to be inspired from.But be inspired, don't be influenced.
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